5 Values Shared by Fastest Growing Brands

After 10 years of research into 50,000 companies, Millward Brown published a list of the top 50 fastest growing brands and the values behind them:

• Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility

• Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways

• Inspiring Exploration: Helping people explore new horizons and new experiences

• Evoking Pride: Giving people increased confidence, strength, security, and vitality

• Impacting Society: Affecting society broadly, from challenging the status quo to redefining categories

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