Now, when you’re a tech columnist, you get e-mail pitches every day from P.R. people hoping you’ll write about their clients’ products. But in the last few months, I’ve started getting something really strange: pitch letters about products on Kickstarter. Products that aren’t even products, just concepts. Weirder yet, these pitches aren’t coming from the creators of those products. They’re coming from ordinary citizens.
Financing the Stuff of Dreams Through Kickstarter. By NY Times tech columnist David Pogue.

Source: kickstarter

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