Google Mobile’s 12 predictions for 2012

  1. More than 1 billion people will use mobile devices as their primary internet access point.
  2. 10 days where mobile searches represent > 50% of trending search terms.
  3. Mobile’s role in driving people into stores will be proven and it will blow us away.
  4. “Mobile driven spend” will emerge as a big category.
  5. Smartphones will prove exceptional at driving a new consumer behavior.
  6. Tablets will take their place as the 4th screen.
  7. New industry standards will make mobile display easy to run.
  8. 5 new, mobile first companies will reach the Angry Birds level of success.
  9. ROI on mobile and tablet advertising will increase as a result of the unmatched relevance of proximity.
  10. The intersection of mobile and social will spark a dramatic new form of engaging consumers.
  11. 80% of the largest 2000 websites globally will have an HTML5 site.
  12. One million small businesses globally will go mobile with a mobile website.

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Image by Sebastien Park

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  1. collaborativefund posted this